HIGH VISIBILITY      KEY POSITION

• AROUND TOWN airs 20 times per week in various time slots. Each show runs for 3 weeks, providing featured businesses 60 exposures.
• Our prime time and 10:30 p.m. time slots after the evening news, ensure that “channel surfers” will catch the show.
• Many cable viewers can identify an MCN6 program recently watched.
• One-third of cable viewers are self-described as “community news enthusiasts” of local and regional community TV.
• AROUND TOWN offers a potential audience of 1.25 million cable viewers.
• 20% of cable subscribers are frequent viewers of MCN6; an additional 20% are occasional viewers.
• 4 in 10 MCN6 households contain pre-school or school-aged children.
• 34% of viewers are between the ages of 18 and 35, while 66% of viewers are adults 35+. 60% of viewers are female.
• Professionals and executive managers are the most frequent watchers of MCN6 and AROUND TOWN.
• Middle income households ($30K+) represent the most frequent income set watching MCN6. Households with incomes of $60k+ provide AROUND TOWN its strongest demographics number.